Unlocking Kickstarter Secrets: Crowdfunding Tips and Tricks by Mario Lurig

Author:Mario Lurig
Language: eng
Format: epub

Digital Goods

These rewards are the Kickstarter equivalent of a personal gold mine. In most cases, a physical product created in the 21st century started as a digital product first. Sure, there may be some formatting, converting, and other tweaks to make it as appealing and compatible as possible, but when it comes to rewards, digital goods provide the most money toward the bottom line.

The other value of a digital good is that, since it has lower overhead for creation, the reward level's price can also be lower. Remember, $25 is the most popular reward level, and if you are creating a coffee table photography book, you won't be able to produce and ship it for such a low dollar amount, but you may be able to do so in digital form.

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